Last up was David Wallace of SearchRank who covered a case study of how social and search intersect. Ultimately, social media creates online visibility. If you’re a local business, for instance, consider using Yelp.īut social media is NOT a replacement for search marketing! You still want to show up in search rankings on your keywords. So where’s the conversion opportunity with social media? So how do you make money? Best way is to have people recommend you. If readers like your content, they’ll share it across various networks like Digg, Facebook and others. Newsworthy content is good as is relevant content. Tony started by saying that creating content that people want to share is the first key - it has to be GOOD content. Next up was Tony Adam of BillShrink (and formerly of Yahoo!) who covered social media and search and its visibility factor.
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The new SEO focuses on creating site content, on-page optmization, but now putting articles and more on our own sites to get “link bait” and get links in to our own sites. It included creating site content, on-page optimization, links, article marketing, etc. Next up was Bill Hartzer of Vizion Interactive who covered how you can get long term value for SEO from social media.īill started by talking about what “old-style” SEO was. Make sure you add a layer of SEO to evaluate tactics for SEO, including social media efforts. And this helps IKEA rank #1 in Google for “furniture”. He gave the example of IKEA and the top keywords used in social media for IKEA - IKEA does a good job using the word “furniture” in its social media. Many social media efforts are lacking SEO efforts around them.
![word mojo gold on yahoo word mojo gold on yahoo](https://comicbookroundup.com/img/covers/x/x-men-gold-(2017)/vol-3-mojo-worldwide-TP.jpg)
In other words, either make your social network discoverable or use social to optimize for SEO. Lee said that there is a Yin/Yang approach to social and search: Optimize social media for search/link building for SEO through social media. So if you’re optimizing for search, consider the social realm too. Lee discussed the the number two search engine is actually YouTube, not Yahoo. Now why search? Lee shared how SEO is the number one most effective tactic for driving leads and sales, and Zappos shared that SEO and PPC are the number one and two revenue generators for orders. Lee also said that many small businesses can really see the benefit of social media and gave the example of one restaurant that gets about five new customers a day from social media. It’s also not just about making new money, but also saving money, as TransUnion did by saving $2.5M in five months from social network collaboration tools. Lee said that there is a direct correlation between social media involvement and consumer spending. As we all know, it helps build community and influence brand. Lee started by discussing how quickly social is growing versus other media of the past and why it is so popular. I was very excited to attend this session with some of the top names in search and social today to get their opinions on how social media affects search.įirst up was Lee Odden of Top Rank Marketing who focused on integrating search and social.